I've been soaking up all the information I can from the etsy community forums and ran across this neat piece of info:
This is a report tool that "grades" your website on its set up, announcement line, how google finds it, etc, etc. So my grade came to be in the 67th percentile... but it also told me all of the etsy buttons like add to cart, the etsy logo at the top, etc were not attached to anything and bringing my score down. It also said my score was brought down because I have too many pictures.... so maybe it is not the best tool in the world, but it seemed neat at the time. (That could also be because it makes about the same amount of sense to me as Google Analytics.)
I did notice at the end of the report that apparently I do not show up on any google search at all, so I guess I need to figure that out by the end of the week, huh?